Do Your Homework Here
Learn It Before You Buy It
The showroom conversation, written down — honest guides on fuels, sizing, chimney care, and what things really cost. Start with the questions everyone asks.
Family-run since 2013 · the same family serving this community since 1913 · CSIA-certified chimney care
Est. 2013
Family roots to 1913
CSIA #8723
Certified Chimney Sweep
3 Chambers
Merrill, Medford & Wausau
In-House Crew
Turn-key, start to finish
Start Here
The Big Questions, Answered Straight
Get Answers to FAQs
The questions we answer at the showroom every week — costs, fuels, installs, and service, no runaround.
Get an Instant Estimate
The biggest question — what would this cost installed? — answers itself online in about five minutes.
Find Your Fireplace
Not sure what fits? Answer a few questions and we'll match units to your home, style, and budget.
Visualize Your New Fireplace
See it in your space before you buy — every model on the products page carries a visualization link.
Schedule Service
Sweeps, inspections, repairs, tune-ups — the booking form gets you on the calendar in about two minutes.
Talk to a Person
Call, stop by, or send a note — a real person gets back to you as soon as we can.
From the Blog
Articles From the Showroom Floor
Product spotlights, seasonal advice, and straight answers — written here, for the way northcentral Wisconsin actually heats.
Make It Metal
Sep 19, 2024 · Stoll Industries offers a wide range of custom metal products. From fireplace doors,...
Modern vs. Traditional
Sep 12, 2024 · The thought of a fireplace often evokes images of a crackling fire, stone facade and a...
GreenSmart Electric is Here!
Sep 5, 2024 · This captivating collection of electric fireplaces features ultra-realistic flames...
Issues with your Fireplace remote?
Dec 12, 2023 · If you experience issues with your remote controls, we recommend trying the following: •...
6 Reasons to Heat with Wood
Oct 18, 2023 · Nothing beats the feeling of instant warmth when you step into the home of someone who...
Destruction of Bird Nesting
May 12, 2023 · While spring carries the sweet sound of birds chirping, that sound can also be a sign of...
Tempest Torches and Lanterns
Apr 26, 2023 · Tempest Torch The Tempest Torch’s tempered glass housing design directs the oxygen needed...
Complete Fire Pits and Burners
Apr 21, 2023 · Complete Fire Pits Fire Garden’s Linear Stainless Steel Complete Fire Pits come...
Radiant Plus™
Apr 6, 2023 · Engineered to provide comforting RADIANT heat PLUS Natural Convection, delivering optimum...
Wall Mount Electric Fireplace
Feb 3, 2023 · Make your home a unique reflection of you with a dazzling upscale linear electric...
How To Qualify for the USA Energy Tax Credit
Jan 25, 2023 · With the start of the New Year, industry has a new tax credit to enjoy for the next 10...
COLD WEATHER = STANDING PILOT
Dec 29, 2022 · COLD WEATHER = STANDING PILOT This is just a reminder that during these cold winter...
GREENSMART System
Dec 20, 2022 · All of our Deluxe Premium Gas Fireplaces and Inserts feature the patented GreenSmart®...
How To Qualify for the USA Energy Tax Credit
Dec 9, 2022 · If Purchased in 2022 What is this tax credit? Effective Dates: The new tax credit under...
Did you know you can cook on your wood stove?
Nov 20, 2022 · One of the great features of a wood stove is the cooktop surface. Not only will your wood...
Fireplace and Stove Safety
Nov 16, 2022 ·
Have a topic you want covered? Tell us and we'll write it.
Every Home Should Have a Fire It Can Count On
Get a real ballpark price in the next five minutes — then come stand in front of it burning at the Merrill showroom.