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Service Area

Fireplaces & Stoves in Merrill, WI

Merrill is home — our showroom sits at 1204 N Center Ave, and this family has been keeping Merrill comfortable since 1913. When your fireplace needs anything, the crew is minutes away.

Family-run since 2013 · the same family serving this community since 1913 · CSIA-certified chimney care

Est. 2013

Family roots to 1913

CSIA #8723

Certified Chimney Sweep

3 Chambers

Merrill, Medford & Wausau

In-House Crew

Turn-key, start to finish

Why Us, Here

Why Merrill Homeowners Hire Us

Being the hometown shop means the showroom is your showroom — stop in on a lunch break, see your short-list burning live, and have the crew that installs it be the same crew you wave at around town. River-valley winters here get genuinely cold, the wind finds every drafty open fireplace, and a proper stove or insert is the difference between a January you enjoy and one you endure.

If you're near Council Grounds State Park, the Wisconsin River, or T.B. Scott Free Library — you're in our normal install territory. Your Merrill project is handled by our own in-house crew: gas line, venting, framing, stone, and finish.

The Firefly Lodge showroom at 1204 N Center Ave in Merrill — home base for every Merrill project
The showroom is right here Lincoln County

Local Details

How We Work in Merrill

Neighborhoods We Install In

  • Downtown & the river blocks
  • West Side
  • East Side near the fairgrounds
  • Council Grounds corridor
  • Town of Merrill outskirts

Don't see yours? We probably still serve it — ask us.

Merrill Homes

Merrill runs from sturdy pre-war homes near downtown — many with original masonry chimneys that have earned an inspection — to mid-century ranches and newer builds toward the edges of town. We install inserts into the old fireboxes, freestanding stoves in the farmhouses, and clean linear gas units in the new construction.

Permits & Jurisdiction

Permits and inspection sign-offs are part of every turn-key install here. We file with whichever office covers your address, city or county, and the paperwork is done before the fire is lit.

Google Reviews

Real Reviews From Wisconsin Homeowners

Read what homeowners across our seven counties say when the job's done.

Read Our Reviews on Google
“We had the pleasure of working with Firefly Lodge to have our free standing fireplace installed. Nick and Brian were the best installers we could ask for. They were very professional and had the technical knowledge to do the installation from start to finish. They walked us through how everything worked and my house was cleaner when they left than before they got there!”
Pam Bretall · Google Review
“After being told by a different HVAC company that it would be impossible to convert our traditional wood burning fireplace to gas, we reached out to Merrill Sheet Metal & Firefly Lodge and were immediately impressed with their quick response! Not only did they tell us our goal of converting to gas was possible, they did it ahead of schedule! We’ve now been enjoying our fireplace basically every day since installation in early October.”
Miranda Lamb · Google Review
“After having the addition to our home completed, we were chomping at the bit to get our new wood stove installed! Our salesman Bill was awesome to work with and the installers Brian, Nick and Justin did amazing work! Their attention to detail is like no other.”
Jessica Lyman · Google Review
“Super helpful staff went above and beyond to get me some parts I desperately needed after hours! Highly recommend!”
Jasper Drengler · Google Review

Worth the Drive

From Merrill to the Showroom

You're already here — stop in and see the displays burning.

1204 N Center Ave, Merrill, WI 54452

Mon–Fri: 8:30am–5pm · Sat: 9am–2pm

(715) 536-2262

Every Home Should Have a Fire It Can Count On

Get a real ballpark price in the next five minutes — then come stand in front of it burning at the Merrill showroom.

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